You could again turn to direct mail techniques or have someone go in person to talk to local business owners, letting them know why your club could be ‘networking central’ next time they need to entertain or meet with colleagues. Promote your country club as the best venue in town for business meetings and events. It’s up to them whether a round of golf fits into that scenario, but your clubhouse certainly might be a great alternative your town’s local restaurants. Many companies periodically host meetings for out-of-town colleagues or clients and they’re looking for fun yet dignified ways to entertain while they do business. Strategy #3: Increase Awareness With Local Businesses Draw up a brochure highlighting the benefits of a golf outing at your club and crank up the direct mail machine to get the word out. A golf package at your country club might be just what they’re looking for. Businesses are always looking for creative ways to engage their employees with team building outings. In every city or town where there’s a golf course, there’s a market for golf outings. Strategy #2: Play Up the Potential for Golf Outings Hors’ d'oeuvres, poolside cocktails, or beverages served on the links are ways to make the experience enjoyable for everyone. Be sure to offer enticements for those who just don’t cater to golfing, though. It’s a way for your die-hard members to share the sport they love with their loved ones. Here’s just one example to try: Family Day, where members can bring their immediate family members for free golf. That entails holding events that draw in non-golfing family members, friends, and members of the business community. To reach those terms of endearment, you’ll want to do everything you can to build loyalty to your club. A country club can also be a social hub where people come together not just to hit the links but to meet friends, enjoy time with their families, and - if you play your cards right - celebrate some of life’s best moments. Your club is where your members play golf, but that doesn’t begin to describe everything that’s going on when members gather together. Strategy #1: Build Customer Loyalty With Special Events To tackle your marketing challenges and draw new members while keeping the existing ones around, here are some helpful marketing strategies to use for your country club. They also don’t require you to burn through all your valuable resources just to get started. True, marketing can be a challenge, but there are a handful of proven practices that don’t require tons of experience to implement. Marketing Strategies to Use For Your Country ClubĪsk any country club manager what the hardest part of their job is and they’ll likely tell you it’s reaching and retaining new members.
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